Digital Marketing Manager

Description de l'offre

Digital Marketing Manager

Our mission

We’re making Africa the first cashless continent.

In 2017, over half the population in Sub-Saharan Africa had no bank account. That’s for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.

We’re solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don’t always work, you can still send money with Wave. In 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. Now, we have millions of users across six countries and are growing fast.

Our goal is to make Africa the first cashless continent and that’s where you come in…..

How you’ll help us achieve it

We are hiring a data-driven and creative Digital Marketing Manager with a track record of defining digital marketing strategies that drive engagement on social media.

Reporting to Senegal’s Senior Marketing Manager, you’ll be responsible for developing and driving digital user acquisition, engagement, and retention.

You’ll manage all digital marketing channels (earned, paid, owned), working closely with our in-house design team and agency to develop engaging content and drive our digital KPIs.

In this role, you’ll:

• Develop compelling digital marketing strategies that amplify campaign results, and move the needle on our defined digital KPIs.
• Work with our in-house design and agency team to develop engaging and powerful content across social media platforms.
• Manage and optimize both organic and paid digital marketing campaigns across various platforms, including Google Ads, Meta Ads, and other relevant channels.
• Collaborate with cross-functional teams and stakeholders across the company to ensure cohesive and impactful digital campaigns that drive business results and brand love.
• Utilize data-driven insights to make informed decisions and continuously optimize campaign performances.
• Track, analyze, and report on key performance metrics to measure the success of digital marketing efforts.
• Stay up-to-date with the latest trends and best practices in digital marketing to keep our content current and effective.
• Oversee the creation and delivery of engaging and high-quality digital content.
• Manage, build, and mentor a high-performing team to executive on key initiatives and achieve business goals.

Key details

• Location: You’ll work from our office in Dakar.
• You must have work authorization in Senegal.
• This is a permanent position.
• Our salaries are competitive and calculated using a transparent formula. We run Performance Reviews twice a year and give bonuses or promotions to exceptional performers who have been at the company for more than 6 months.
• We offer generous health insurance for yourself and your dependents.
• We support working parents – we offer (26 weeks for mothers and 4 weeks for fathers) and subsidized child care when you return to work.
• We help you live your fullest life now- we subsidize gym memberships and fitness classes.
• Airtime reimbursement.
• Free food and a beautiful office space.

Requirements

• Fluent in French, English and Wolof.
• Bachelor’s or Master’s degree in digital marketing, marketing communications, or a related field.
• At least 6+ years of relevant work experience in digital marketing, including strategy development, KPIs and results tracking, campaign optimization, and organic and paid digital campaign implementation.
• Proven track record in executing successful organic and paid digital marketing campaigns, across owned, earned, and paid channels.
• Proficiency in using Meta Ads, Google Ads, and other digital advertising platforms.
• Strong analytical skills, with the ability to interpret and make data-driven decisions.
• Excellent communication and presentation skills.
• Experience working with external agencies.
• Strong people leadership skills.

You might be a good fit if you

• Are detail-oriented and highly organized.
• Have experience working in a marketing agency, telecom, payment service provider, FMCG, or financial institution.
• Have creative thinking ability and can enrich a monthly content calendar.
• Are passionate about social media trends, consumer behavior, and brands.
• Have excellent writing skills and an ability to develop copy for digital content.
• Are able to work independently and as part of a team, with a proactive and results-oriented mindset.
• Have a curious mind and asks compelling questions.
• Are adaptable and able to thrive in a fast-paced and dynamic environment.

Our team

• We have a rapidly growing in-country team in Senegal, Côte d’Ivoire, Mali, Burkina Faso, The Gambia, and Uganda, plus remote team members spread across the world.
• We’re deeply passionate about our mission of bringing radically affordable financial services to the people who need them most.
• We foster autonomy for our employees. You’ll own your projects at every stage, from understanding the problem to monitoring your solution in production.
• We raised the largest Series A in Africa in 2021. Our world-class investors, include Founders Fund, Sequoia Heritage, Stripe, Ribbit Capital, Y Combinator, and Partech Africa.
• In 2023, we were on Y Combinator’s top 50 companies by revenue.

How to apply

• Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role.
• We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals.
• Wave is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.